Increasing Individualism in Youth Created Music Videos on YouTube (2007-2013)

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Congratulations to Steven Kendrat, a recent MA graduate from the TV, Radio, and Film Department at the S.I. Newhouse School of Public Communications at Syracuse University on having his masters thesis accepted at AEJMC in August!

Abstract

Since its launch in 2005, YouTube has provided a unique venue for anyone to share content and comment on the content of others, resulting in more user generated content (UGC), especially among teens. The current longitudinal trend study analyzes demographic, production, and narrative trends in the emerging genre of youth created music videos using a sample of 100 videos uploaded to YouTube in 2007 and 2013. Compared to videos posted in 2007, youth created music videos posted in 2013 featured younger and less diverse casts, and more complicated editing techniques; they were also more likely to feature single actors and celebrate the self, mimicking the recent emergence of “selfie culture.” These findings are discussed with respect to YouTube’s role in reducing barriers to entry and providing a virtual space for youth oriented content communities that thrive on engagement and social networking as strategies of identity development.

Kendrat, S.J., & Corsbie-Massay, C.L. Increasing Individualism in Youth Created Music Videos on YouTube (2007-2013). To Be Presented at Association for Education in Journalism and Mass Communication (AEJMC) in San Francisco, CA; August, 2015.

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About charisselpree

The Media Made Me Crazy
This entry was posted in Advanced Work in Media Studies, Classes & Lectures, Research and tagged , , , , , , , . Bookmark the permalink.

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