Next semester, I will be launching a new class at Newhouse: Psychology of Interactive Media, which answers the question, Why do we engage with online content? You can check out the course description and the flier below. Register! Share with your friends! See you in the spring, Tuesdays and Thursdays, 6:30-7:50pm.
Interactive media offers almost infinite opportunities for communication, but how do inherent psychological needs predict when we like, comment, share, and post online?
Open to all majors, this interdisciplinary class draws on media history, psychological research, and real world campaigns to demonstrate how interactive media affects consumer attitudes and behavior. By the end of the course, students will be able to apply psychological strategies to develop engaging and successful campaigns that connect with audiences in an ever changing media environment. Weekly topics include…
- Psychology of Selfies
- Why Do We Care? Prosocial Campaigns
- The Education Politics of Video Games
- Social, Mobile, and IRL Immersion
Click here for an early edition of the syllabus, taught at the Masters Program in Applied Psychology at University of Southern California in Spring 2013.