“I Share, Therefore I Am: Building Brand Engagement Campaigns” on Think with Google

In today’s participatory culture, getting eyeballs is no longer enough. Now, brands aim to engage consumers on a deeper level to foster long-term loyalty. So how do you encourage existing fans and potential new customers to like, share, comment on and contribute to your narrative? In this article, Charisse L’Pree Corsbie-Massay, Ph.D., assistant professor at Syracuse University’s S.I. Newhouse School of Public Communications, lays out three ways marketers can harness the power of sharing to create effective brand engagement campaigns.

Read More at Think with Google

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About charisselpree

The Media Made Me Crazy
This entry was posted in Advanced Work in Media Studies, Blog Posts and tagged , , , , . Bookmark the permalink.

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