Fight Brainwashing; A Lesson for Media Communicators with Thomas Burrell

Founder of Burrell Communications, one of the largest multi-cultural marketing firms in the world, and author of Brainwashed: Challenging the Myth of the Black Inferiority Complex, joins COM346 to talk about his book and the current state of American Media.

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The Future of TV with Kim Daniels

Kim Daniels, Digital Producer for Marriage Bootcamp on We TV, joins COM107 to share her experiences in the world of unscripted programming. She has also worked on Dirty Jobs, The Bachelor, and Ghost Hunters. She talks about her place at the intersection of broadcast and digital media, and the future of television.

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“I Share, Therefore I Am: Building Brand Engagement Campaigns” on Think with Google

In today’s participatory culture, getting eyeballs is no longer enough. Now, brands aim to engage consumers on a deeper level to foster long-term loyalty. So how do you encourage existing fans and potential new customers to like, share, comment on and contribute to your narrative? In this article, Charisse L’Pree Corsbie-Massay, Ph.D., assistant professor at Syracuse University’s S.I. Newhouse School of Public Communications, lays out three ways marketers can harness the power of sharing to create effective brand engagement campaigns.

Read More at Think with Google

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