Fight Brainwashing; A Lesson for Media Communicators with Thomas Burrell

Founder of Burrell Communications, one of the largest multi-cultural marketing firms in the world, and author of Brainwashed: Challenging the Myth of the Black Inferiority Complex, joins COM346 to talk about his book and the current state of American Media.

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The Future of TV with Kim Daniels

Kim Daniels, Digital Producer for Marriage Bootcamp on We TV, joins COM107 to share her experiences in the world of unscripted programming. She has also worked on Dirty Jobs, The Bachelor, and Ghost Hunters. She talks about her place at the intersection of broadcast and digital media, and the future of television.

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“I Share, Therefore I Am: Building Brand Engagement Campaigns” on Think with Google

In today’s participatory culture, getting eyeballs is no longer enough. Now, brands aim to engage consumers on a deeper level to foster long-term loyalty. So how do you encourage existing fans and potential new customers to like, share, comment on and contribute to your narrative? In this article, Charisse L’Pree Corsbie-Massay, Ph.D., assistant professor at Syracuse University’s S.I. Newhouse School of Public Communications, lays out three ways marketers can harness the power of sharing to create effective brand engagement campaigns.

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Oprah Winfrey and My Personal Trajectory from Couch Potato to Assistant Professor

Today, the mighty Ms. O will be visiting the S.I. Newhouse School of Public Communications at Syracuse University for the opening of our new studio and innovation center. I will be attending the luncheon where she will be the featured speaker. In honor of breathing the same air, I would like to share publicly the role that Oprah Winfrey has played in my own personal trajectory from spending hours in front of the television every day to an Assistant Professor at one of the most prestigious communications schools in the country.

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